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Local Insights are short posts you can write describing a city or neighborhood to customers on your website. They’re a great way to showcase your local expertise. And they’re easy to post in Zap!
You can add Local Insights for any city or neighborhood within your website’s coverage area, straight from your Dashboard.
You can also add and manage Local Insights from your My Website page in Zap.
Your Local Insights will be displayed on the search results pages for that particular city or neighborhood on both your website and your company’s website. This will give customers a look at what you have to say about the area as soon as they execute their search – and potentially encourage them to get in touch with you. This placement is great for getting customers engaged early in their home search process.
If a customer on your company website is not assigned to an agent yet, they’ll see recently posted Local Insights and links to any agent who has posted them. If they find what you’ve written helpful, they can mark your Insights as helpful, and they’ll also be able to easily click through to your website and get in touch with you.
If a customer is on your website, they’ll see your Local Insights with a link to your home page, and they may also see Local Insights written by other agents. However, if they’re assigned to you or they’ve come in via your referral link, we’ll keep the other agent’s full name, photo, and website links hidden to preserve your existing relationship with the customer.
On your website’s home page, customers will see the 2 most recent Local Insights you’ve posted in your Local Insights module, along with a link to view all of your Local Insights. This is a great place to showcase your local expertise to customers!
You’ll be able to access all of the Local Insights you’ve written in the past via your “My Website” page. From there, you can review what you’ve posted, make edits, and delete Local Insights if you’d like.