Local Insights are short posts you can write describing cities or neighborhoods to customers on your website. They’re a great way for agents to showcase their local expertise – and they’re also a great way for brokers, managers, and Zap Specialists to post content that reflects the company as a whole and improve their company’s reputation as a go-to resource for useful, local content.
How to post Local Insights for your company
You can post Local Insights for any city or neighborhood within your website’s coverage area via your Company Configuration page. Here’s how:
What your customer sees
Your Local Insights will be displayed on the search results pages for that particular city or neighborhood on your company’s website. This will give customers a look at what you have to say about the area as soon as they execute their search, so they know that your company has the knowledge and expertise they need early on. This placement is great for getting customers engaged early in their home search process.
Your Local Insights will also be displayed on your company website’s home page in their own module. Customers will see the 3 most recent Local Insights posted by brokers, managers, or Zap Specialists and will have the option to scroll through and read more. This module will prioritize content generated by people with access to your Company Configuration page, but if you have the module visible to consumers and don’t have any admin-generated content, it will display content written by agents in your company until you’ve added more content.
If customers find what you’ve written helpful, they can say so by clicking the “Helpful” button next to your Local Insights. This is also a way to get them to register so you can start helping them directly!
How to edit or remove Local Insights
You’ll be able to access your company’s Local Insights on your Company Configuration page. From there, you can review all your Local Insights, make edits, and delete Local Insights if you’d like.
Tips for writing effective Local Insights