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When a consumer conducts a search online, Google will modify the consumer’s search results by location. As a broker, you alert Google to include your company in these geographic searches by listing your Name, Address, and Phone number (NAP) online. This is referred to as creating a local citation. Local citations help drive your SEO and increase your web traffic.
1. From the left navigation panel, click “Manage” > “Configurations”.
2. Select the “Content” tab. Scroll down to “Local SEO Playbook” and select the tab “Your NAP”.
Zap scans ten major citation websites (including Google My Business, Facebook, LinkedIn, Yelp, etc) to check for your Name, Address, and Phone number (NAP).
Important Note: your company information needs to be consistent across all webpages. Otherwise, Google will register you as several different companies or mark your listings as invalid.
If we find any issues or discrepancies, we’ll notify you with any one of four statuses:
As a reminder, the NAP audit helps to inform you of what local citations exist online. However, you will have to make any changes yourself by going into each website.
Zap will let you scan the ten available citation websites once every 15 days. To refresh your data, click Request Update at the bottom of your citation list.