Zap is a great place to receive new leads from your website and app – but it’s also the perfect place for customers you’re already working with outside of Zap! You’ll give them easy access to your website and app – and get the opportunity to get valuable insight into their activity.
Zap isn’t just for receiving new leads or storing your Contact’s phone numbers and email addresses – it’s designed for long-term lead incubation and relationship building. To help you do that, we’ve built a detailed Contact Profile for each Contact in Zap – so you can see what they’ve been up to and what’s next for them. Click any Contact’s name in Zap to check it out!
You’ll also find a key tool on the Contact Profile – your Contact’s ZapScore. The ZapScore ranks your Contact’s activity against the rest of the Contacts in your CRM, so you can predict who’s most likely to transact soon.
When you’re just getting started, you may not have many Contacts to score against each other – but once you’ve added more, the ZapScore will be an easy way to prioritize and connect with your most active Contacts. In the meantime, put the data you get from the ZapScore details to use and reach out the Contacts based on their activity.