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Your agent website is an excellent resource for your customers – and you can customize it to let your customers know more about you and what it’s like to work with you.
You can start customizing your website by clicking on your name or photo in the top navigation menu of your CRM, and then selecting My Website.
You’ll have the opportunity to customize the following:
At the top of the page, you’ll see your cover photo – a large image that is displayed in the background of your website. You can customize this photo by clicking “Change cover photo” beside the camera icon in the top right corner of the current image.
You’ll be prompted to upload a new photo. Follow these steps to do so.
Make a good impression with a great photo of yourself! To add or update your photo, follow these steps:
Your personal statement may have been pulled into Zap from dash. If not, you can copy it from wherever you have it saved, or create it from scratch. Follow these steps to create or edit your About Me Statement:
If you need help writing the About Me statement, use these tips:
You can display social media links on your website’s homepage, and make it easy for customers to learn more about you on Facebook, Twitter, LinkedIn, Twitter, Google Plus, or Yelp. To do so, you can authenticate your accounts in Zap. Follow these steps:
Your Areas Served module is a section on your website’s homepage that features up to 21 cities that you’d like to highlight for customers. Each city that you include in the module will appear as a clickable link to a corresponding search results page.
You can customize the module by adding and removing cities and changing the order in which the cities appear. You can also customize the title of the module.
Please note: Changing the cities that are publicly displayed in your Areas Served module will not impact your website’s coverage area. Your customers will still have the ability to search anywhere within your service markets.
Think of this module as a place to highlight the major cities you do business in and provide quick links to your customers – not as an exhaustive list of the areas you cover.
Follow these steps to customize your Areas Served module:
If you have an agent video you would like to display, start by adding it to YouTube. Once your video is up on YouTube, you will need to paste your YouTube video ID in the box provided. Follow these steps:
Agent Insights are short posts that you can create describing homes you’ve toured or local cities and neighborhoods.
You can manage the Local Insights you’ve posted for cities and neighborhoods on the My Website page. To add Local Insights, click the blue + Add Local Insights button. If you need help, we have a Knowledge Base article and video all about Local Insights.
To view or edit any individual post, click the “View Details” button.
Using the Resources module, you can link out to up to 7 web pages in a module on your Zap site's home page. This is a great opportunity to share links to lenders, inspectors, or other partners, or even to link out to your own additional resources, such as your YouTube channel.
To add a new Resource, follow these steps:
1. In the field labeled "Add Name Here," type in the name of the resource (for example, West Lake Lending or Angela's Blog).
2. Copy and paste the URL of the webpage you want to link to under "Add Resource URL Here".
3. Choose a category from the list of options provided, and click Save.
If at any point you'd like to edit the name, URL, or category for a resource, just click the pencil icon to the right of it. If you'd like to remove a resource, just click the trash can to the far right.
To customize the name of the Resources module, click the pencil icon next to "Heading," type in a new name, and Save.
You have the option of displaying Zap Agent Reviews or Testimonials on your homepage. Zap Agent Reviews are unfiltered reviews that can come from any of your Contacts in Zap. Testimonials are only displayed if you put them in Zap yourself, and can be edited by you.
You can adjust your Reviews Display setting at any time. Select the desired option:
You can see all of the reviews you’ve received or testimonials that you have entered in to Zap by clicking “View All Reviews” or “View All Testimonials”.
You can also respond to a review once you’ve clicked to view all reviews. This is a particularly good idea if you receive a negative review. A copy of your response will be emailed to the customer who left the review, and your response will be displayed on the website. Read more about Agent Reviews.
You can also see your overall rating average and your closed client rating average (not available during beta) as well as the total number of reviews received.
If you choose to display Testimonials on your website, you can add, edit, delete, or reorder your testimonials. To add Testimonials, follow these steps:
You can edit these testimonials at any time by clicking on the pencil icon. To delete a testimonial, click on the trash icon. To rearrange the testimonials, drag and drop.
To add Professional Info to your website's homepage, follow these steps:
You can edit these entries at any time by clicking on the text. To delete an entry, click on the trash icon. To rearrange the entries, drag and drop via the icon on the far left.
You can use your referral links to direct people to your website or mobile app.
Use the lead generation URL to direct traffic to your Zap website. If you have a vanity URL, you can point that vanity URL to your lead generation URL to direct traffic to your Zap site. Look for the option to have your URL forward visitors to a different website, and use your Lead Generation URL as the address you’d like to forward customers to. Don’t opt to forward with masking. This can create duplicate results for search engines to try to index and can negatively impact your SEO, and it can also lead to broken links or things not working correctly on your Zap site.
Your mobile referral URL will direct customers to download your mobile app. This URL will work on mobile devices, and will send customers to the App Store or Play Store depending on their device. Once they download the app, their account will be linked to you.
To see what you're displaying to customers on your website, click the button labeled "View My Website" at the top of the page by your cover photo and agent photo.