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Search engine optimization is about making it easy for new online leads to find your business online via search engines (like Google, Yahoo!, and Bing). It takes some strategy, but it's a great way to get new business – so we've put together this guide to improving your website's SEO.
When moving from your current website to your new Zap website, you’ll want to continue to rank well in search engines, so that you can keep getting plenty of organic search traffic. A crucial step in the success of your new website is making sure that you map your old URL (that Google is familiar with) to your new site’s.
To do so, point your custom domain name to your Zap website URL. You can find this URL (your Lead Generation URL) here. Make sure to forward without masking.
The steps to complete this process can vary a bit depending on where your URL is hosted.
Updating directories is a great way to let the rest of the web know where to find your business. It’s important to make sure that all of your contact information is correct and consistent across all of the directory profiles.
Use the name that appears on your Zap site.
Your office address
Use your local branch office’s address.
Your phone number
Make sure you’re including the same phone number listed on your website.
Your website URL
You can’t build SEO without something to link to!
You can grab your agent website’s URL from the “My Website” page under “Referral Links.”
Don’t forget to verify that all of your information is identical and accurate across every major directory!
We’ve identified three main directories you’ll want to keep up-to-date.
You’ll also want to update your contact info in all of the places you’re social: Facebook, Yelp, Twitter, LinkedIn, Pinterest, Instagram, and YouTube. The more paths to your website, the better.
Unique content doesn’t just make you stand out to consumers – it makes search engines wake up and pay attention to you, too.
With Local Insights in Zap, you can share your perspective on the local cities and neighborhoods you cover. When consumers see your insights, they learn that you're a knowledgeable asset in the areas they’re interested in – and they get relevant information they can use to decide whether a location is right for them.
You can talk about properties you've seen with Property Insights, and they're a great way to market your local activity and knowledge to buyers and sellers on your website. When consumers see your insights, they get to know you as more than just an unfamiliar face on their screen – and they get information that they can't find anywhere else to help them determine whether a home might be right for them.
Ask for Agent Reviews regularly. When your past and current clients write Agent Reviews for you, you get unique content that’s specific to you and your service. It’s sort of like crowdsourcing your SEO – and it’s easy to request reviews directly in Zap via the Contact Profile.
From a search engine’s perspective, Local Insights and Property Insights are full of keywords that consumers are familiar with – if you’re doing them right.
Here are a few of our top tips for search engine friendly content:
Ready to get to creating some content?
If you’ve got Twitter, Facebook, LinkedIn, Yelp, YouTube, or Pinterest, you’ve got plenty of opportunity to drive traffic to your website – and to show search engines that you mean business in the process. And if you don’t have any of those, you might want to join the party!
Social media can be great for your business in general – it keeps you connected to your customers, familiar with what matters to them, and communicating with them where they feel at home.
But your social media strategy can also make a huge difference when it comes to your search engine rankings.
Linking to your Zap site on Twitter, Facebook, Pinterest, and other outlets doesn’t just get your name out there to customers – it also gets the behind-the-scenes wheels turning for search engines. When there are plenty of links back to your Zap site, search engines recognize your name, too – and they’ll be more likely to promote your site to visitors.
If you’re already on social media and your followers don’t know that you have a website, it’s time to start spreading the news.
Think of all of your social media followers combined – even if just a small portion of them sign up on your website, that’s a significant increase in traffic waiting for you. You’ll increase your website’s relevance in the eyes of search engines – and you’ll leverage the business opportunities waiting for you within your list of followers.
Don’t have many followers? Get some! Tell all of your current and past clients, as well as friends and others you do business with that you’re social. Friend them on Facebook, connect with them on LinkedIn, and follow them on Twitter.
Knowing your platform is just as important as being active on social media! Here are our top three places to link back to your Zap site – and what kind of links to post.
Yelp – for reviews and to show off what it’s like to work with your business, this is the place to be.
Twitter – for timely updates, hashtag campaigns, and quick real estate goodness!
Facebook – for content that’s relevant to your local community
Pinterest and Instagram – a haven for all things visual
If you’re making the effort to drive traffic to your website, you’ll want to make sure that all leads you generate are attributed to you. To do that, make sure you follow these important steps when sharing a page from your website on social media.
Whenever you’re sharing a link to your website, always remember to follow the steps above so that new visitors you generate via social media count as your leads.
Social media might take some getting used to if you’re new to it, but the best way to learn it is to get started! Remember, even the experts learn from watching how other users engage with social media and keeping their eyes open for what gets results.