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One21 Session Recap: Snapchat for REALTORS

Bria Hunter Senior Product Content Strategist
Senior Product Content Strategist
Bria Hunter
Bria is a copywriter here at ZapLabs, focused on creating content that engages Zap's users and helps them navigate the product. Her dream home would have a library worthy of Disney's Belle.

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CENTURY 21’s annual One21 conference in Orlando had plenty to offer real estate professionals in terms of growth and development—and that included keeping up with the latest trends in marketing. Marki Lemons-Ryhal, a social media extraordinaire and educator to real estate professionals nationwide, hosted a few sessions. I made my way to a session on Snapchat—an app yours truly is still figuring out, even as a 90s-born millennial. And I found out a ton about its potential for real estate professionals.

 

Why Snapchat?

According to Marki, over 100 million people use Snapchat daily. And many of those people could be your next clients. “Snapchat reaches 41% of 18-34 year olds in the United States,” Marki shared. That’s a big demographic—and there are tons of potential home buyers and sellers in that age bracket.

We’ll share some of our top takeaways below. But first, a quick glossary:

Stories: Videos and images on Snapchat that are visible for 24 hours, only.

Bitmoji: A cartoon version of you! These avatars can appear as still images in messages or animated

Filters and lenses: Special effects applied to photos and videos. They can range from changing the lighting to transforming you into a dancing hot dog (seriously).

 

Give Bitmoji a chance

Your Bitmoji is an animated avatar, designed to resemble you, that you can use with Snapchat to send messages. You’re a business person—so you might wonder why you need to create a cartoon version of yourself. But Marki makes a great case for it. Adding your Bitmoji can differentiate your Snapchat content from the more serious stuff you save for LinkedIn. When it comes to meeting your clients where they are and speaking their visual language, Marki says “think of it as being viewed as the favorite real estate aunt or uncle to the millennial consumer.”

Marki gave a heads up that Bitmojis can take some time to get right. “If you don’t already have a Bitmoji, I’m gonna tell you right now, it’s gonna take you 30 minutes.” The level of customization you get to enjoy, however, is definitely worth the time.

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Expand your reach with geofilters

A geofilter is an image effect you can overlay on your photos or videos that references your location and serves as a visual frame for your content. But it’s far more than just a pretty image—it’s a marketing opportunity with more reach than you might realize.

Snapchat probably comes with preset geofilters for your geographic area if you’re in a major city. Using those is always a good idea if you want to emphasize the areas you serve. But Marki knows that the real opportunity is in custom geofilters. For about $5, you can set up a temporary custom geofilter for an event like an open house. As far as designing your geofilter, suggests getting a free Canva account. Your reach isn’t limited just to the people who attend your event, either—it’s extended to their Snapchat friends, too. Speaking about a recent event where she utilized a geofilter for marketing, Marki said that “50 people used it, but 685 people saw it. People who know the people we know see them.”

 

Make sure the show goes on

Of course, one of the main qualities of Snapchat is that your content disappears after 24 hours. If that exposure is a little too short-lived for you (and it is for a lot of us), don’t worry. Marki actually suggests that you repurpose your content before it disappears. “As you create stories, you can download them to your device.”

“80% of content millennials are digesting will be from mobile devices,” Marki shared. Your Snapchat images and videos are made for mobile, so make sure you get the most out of them. And don’t feel too constrained by the time limits on video. It’s a common practice to take 10 second videos and string them together to create a longer story.

As always, the key is to think about your audience and what they’ll find compelling. Do you use Snapchat for your business? Tell us about it in the comments!