Christine is a Content Strategist, using language to create a delightful, human experience for our users. She digs camping and attending open houses around San Francisco (a girl can dream)!
It’s not every day that you encounter a real estate company with a Chief Technology Officer (CTO) on staff. But if you’re a technology-driven, forward-thinking company like ERA Brokers Consolidated, you have someone like Matt Walter to lead the way.
As the CTO of ERA Brokers Consolidated, Matt’s job is to manage the many technology platforms and integrations the company has to offer. This includes onboarding and training agents on new technology and developing original technology products and platforms to generate a higher rate of success for his agents. And of course, that includes teaching Zap.
Leading with technology
“Zap is really a key piece of our technology offering for everyone in our organization—it’s a very complimentary platform,” Matt told us during a recent visit to the ZapLabs office. “It’s all about managing people, generating new inquiries, and taking new clients and nurturing them until they’re ready to buy or sell a home.”
Matt and his team’s goal is to get their agents in front of their clients earlier in the transaction timeline. To do this, he encourages every new agent to talk to five people every day, put them in Zap and assign them to a Follow-up Plan. “If you do these three things, you’re going to be successful in Zap,” Matt said.
Building good habits
Just like anything in life, if you want to see results, you need to be consistent. The number one Zap user at ERA Brokers Consolidated uses Zap every day. When Matt asked her what her secret was, she told him every morning she wakes up, gets a cup of coffee, and logs into Zap. “That’s her routine,” Matt said. “She’s updating her Follow-up Plans, she’s connecting with anyone Zap is telling her she needs to talk to.”
Bringing the herd home
Not only is Matt a technology trailblazer, he’s also a bison rancher! His ranch in Utah is home to over 50 bison he describes as “awesome”. When asked how he herds these 2,000 pound animals, he replied “You don’t herd bison, you coach bison. You gently nudge them in the direction you’re trying to get them to go in. It’s kind of like when you’re trying to get people using a product—you’re not going to force them! You need to nurture them and make it easier for them to get where they want to go.” We totally get it, Matt!