on 08-09-201811:19 AM - last edited on 10-15-201810:50 AM by Gloria Choi
Christine is a Content Strategist, using language to create a delightful, human experience for our users. She digs camping and attending open houses around San Francisco (a girl can dream)!
Did you know you can now create custom pages for your Zap website? Custom pages is your opportunity to share unique content with your contacts.
📹 Watch this video to learn how to create custom pages:
Before you start creating your own custom page, you need to have a clear idea of what you want to write about. What are you passionate about? What advice or tools do you want to share with your contacts? Write about what you know—it will establish a sense of trust and understanding with your audience.
Here are some ideas to get you started:
🏠 Display sold properties You worked hard to sell those properties—now show them off! This is a great way to build an online portfolio and allow potential clients to see your past work.
🏙️ Create local guides Do you have the inside scoop (ha!) on local ice cream shops? Perhaps you know all the ins and outs of your city’s transportation system, or want to share the best summer activities for families in your area. Sharing insider information about your neighborhood or city can really showcase your local expertise—and make your website the go-to guide for local fun!
❤️ Tell your story Our stories are what makes us human. Writing about your personal experiences can help create an emotional connection with your contacts. But before you start spilling your deepest and darkest secrets, make sure you think long and hard about the story you want to share. This isn’t your diary —too many emotions, opinions, and details can do more harm than good. It’s also wise to avoid using any names, addresses, and any other specifics to protect people’s privacy.
💬 Share interviews Showcasing stories and talents other than your own is a great way to increase your creditability and widen your sphere of influence. Reach out to locals, clients, bloggers, or other real estate professionals to see if they would be down to do an interview. It may seem daunting at first, but it’ll be worth it!
💲Give advice Buying or selling a home can be a confusing and frustrating process. Help your customers out by creating a custom page that focuses on home buying or selling tips. You can also share the latest market trends, give financial advice, and share tools like a mortgage calculator.
What custom pages have you created? Share in the comment section below!