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You can receive new leads from your agent website, your company website, marketing placements on other sites, and direct calls to your broker office as well as through traffic you are generating through your efforts on social media, email marketing and other forms of marketing you’re doing.
When company generated leads are being routed to you, you need to accept them in order to receive them in Zap. You will get a phone call when a lead is being routed to you – you must follow the steps below to accept the lead. After accepting the lead, you will find it in Zap.
For leads that you have generated, you will not have to accept them to receive them in Zap. You will get a notification phone call to let you know that you have a new lead, and you will find it in Zap.
When a new lead is being routed to you, you’ll get a call from (970) 660-5323. To accept the lead, follow the instructions in the call. First, you’ll be prompted to press 1 to indicate you have answered the call and that you are not voicemail. At this point, you will hear some basic details about the lead. Next, you will be prompted to press 1 to accept the lead.
If you miss the call, and your company is using claim times, you will receive a text, email and voicemail, which will allow you to reply to accept the lead.
It’s a good idea to add this phone number and text short code to your phone as a contact, so that you’ll recognize the call or text, and can respond quickly. You can name the contact Zap or New Lead.
You can verify that we have the correct contact information for you on the Lead and Notification Settings page in Zap under Contact Information. If your contact information is incorrect, you can edit your contact information and hours of availability for new lead acceptance. For more information, see Lead and Notification Settings.
You can funnel leads from Zillow, Trulia, Realtor.com and many other lead sources directly into Zap. To do so, you need your Routing email address. You can find this under the Lead and Notification Settings page in Zap - look for Routing Email.
Your Routing email address will look something like this: firstname.lastname@example.org
Once you have your Routing email address, you’ll want to add that to your lead generation account (on Zillow, Trulia or Realtor.com). Here are the steps to do so for Zillow (each lead source will be different):
1. Go to www.zillow.com and sign in to your account
2. Click “Agent Hub” on the upper right corner of the page
3. From the dropdown menu select “Account Settings”
4. Notice the email address that is currently in the “Email” field. You will need it for step 6.
5. Click the “Edit e-mail” link to the right of the “Email” field. Enter your Routing email address in “New” and “Confirm” fields and then “Submit”.
6. Under the “Secondary Email Address” section click the “Add a secondary e-mail address” link. Add the email address you noticed in step 4 and “Submit”.
Leads that flow into Zap from these lead sources will be tagged as Agent Leads.
Once you have accepted a lead, you will find the lead at the New Leads area of your Dashboard. By clicking on the name, you’ll be taken to their Contact Profile where you can click on History to find the full details of the lead. To learn about contacting your new leads using Zap, check out Contacting Leads using the Contact Summary. After you have contacted them, they will fall off your Dashboard.
If you have already contacted them prior to finding them in Zap (you might have called them right after receiving them), you can use the Search feature in Zap to search for them by name. You can also find them under “Updates Due”. These leads don’t have a follow-up plan assigned to them yet. By assigning them to a follow-up plan, they will fall off your Updates Due list. You can also mark the contact with them as "Already Done."
Your broker can set up lead routing rules based on area coverage, price ranges, language, specialized agent groups, etc. Your broker can route leads in a variety of ways and set up website specific routing rules to treat different types of lead differently. For example, leads from your website can be treated differently than leads from Zillow. If you have specific questions about any of these items, please contact your broker.
Depending on your company’s business rules about company-generated leads, you will need to update your leads within a certain amount of time, and on a regular basis, to stay eligible to receive new leads.
To update your leads, do one of the following:
You can find any leads that need to be updated under Updates Due on the Zap dashboard. Leads that have a yellow indicator need to be updated within 24 hours so that you can stay eligible to receive new leads. Leads that have a red indicator need to be updated immediately so that you will be eligible to receive leads again.