The ProScore is a comprehensive measure of how well agents within a given company are utilizing Zap’s features to engage with their Contacts. As a broker or administrator, it can help you get a sense of what some of your top agents are doing to drive their success, and help you identify opportunities for improvement.
There are plenty of activities an agent can carry out in Zap that reflect their level of engagement with the platform and how well they’re using it to connect with clients and potential clients.
The ProScore works by taking some of the top metrics that reflect ideal Zap usage and ranking each agent within a company based on how active they are on Zap. This number is updated nightly, so it’s dynamic based on changes in agent activity within your company.
Make sure that you’re logged in as yourself (as a broker or admin) and not proxying as an agent. The ProScore is not visible to individual agents within your company.
The ProScore is meant to help you get a sense of how well your agents are using the tools in Zap to build connections with their own Contacts and the leads they’re receiving from your company.
A great way to start is by looking at what your top-ranked agents are doing well. How many Property Insights have they written? How many logins do they have in the last 7 days? How many times have they recommended a search for their clients?
This should give you an idea of the areas where your lower-ranked agents can pick up their activity. You can also use the ProScore to get a sense of who can handle more leads and who may need more coaching.
While the ProScore doesn’t measure everything that an agent can possibly do to drive their success, it does include some of the strongest indicators of agent engagement and performance according to Zap’s data.