Compliance rules are requirements within each brokerage that determine how often your agents need to update each Contact in Zap in order to remain eligible for more company-generated leads.
Agents are either:
By default, compliance rules are turned off for “passive leads”—people who have only registered on the website and app, but haven’t requested service.
This default is in place to help reduce agent frustration with leads who aren’t ready, and to give those agents the space to focus on hot buyers and sellers. However, as a broker or admin, you do have the ability to turn compliance rules on for passive leads at your own discretion.
How can I turn compliance on for passive leads?
You can go into LeadRouter to require less frequent updates or reduce the number of updates needed. You can also turn off compliance entirely. It’s best to work with the LeadRouter team if you need help in doing so. Call LeadRouter’s Helpdesk at 800-704-7237.